Spec concept · unsolicited · not affiliated
We plan and make every piece around one idea for your brand, and measure it by the chats and orders it brings. See a free concept first.
Spec concepts: what we would do for eight real Nigerian brands, using their own public photos. None of them has hired us, so there are no results to show, and we don’t invent any.
Each industry sells differently, so each gets its own look:FoodJuiceSkincareHair careFragranceFashionHomeCafés
Sell the scent, not the box.
Online, nobody can smell it. So the post leads with the published notes in plain words, on a page that matches the bottle.
Best on: Meta ad · Instagram feed · websiteA polished still does best where people browse to buy. For Reels and TikTok, see the video edit below.
Answer three questions in order: what is it, how much can I get, how do I order?
A carousel lets each slide do one job. Slide 2 speaks to offices and parties, who buy by the carton.
Best on: Instagram feed · Meta carousel ad · WhatsApp statusSwipeable slides suit the feed and carousel ads. Slide 3 works alone as a WhatsApp status.
Lead with the label’s strongest fact, then show how to eat it.
The whole ingredient list is one line: roasted peanuts. Shoppers comparing jars check that first. A square post works in the grid and as a catalogue ad.
Best on: Meta ad · website product page · Instagram feedA clean square reads well in a catalogue ad and on the product page. It’s too polished to pass as a native Story.
Keep their soft, natural look and add a reason to reply.
Stories reach the people who already follow. Butters first, then a size poll, then a one-word reply turns a viewer into a chat that a story ad can later scale.
Best on: Stories · WhatsApp statusFull-screen frames you tap through, with a reply prompt that works on both.
Show the range as a wash-day routine, one step per frame.
Each bottle’s label already says what comes next. A story set feels like following the steps, and it sells three bottles instead of one.
Best on: Stories · WhatsApp statusStep-by-step frames fit the tap-through format. Each step can also be posted alone.
Tell the craft on slide 1.
At a premium price, buyers need a reason. Sarki handloomed in the north, made up in Lagos, plus a close-up of the weave, gives them one. Size and strap follow in the carousel.
Best on: Instagram feed · Meta ad · websiteAn editorial cover suits the feed and ads. The native Story below is the version for Stories.
Turn one bottle into a choice of scents.
The same diffuser comes in six scents. Naming them turns “nice photo” into “which one should I get?”, and that question is a chat.
Best on: Instagram feed · Meta ad · website product pageName, size and scents on one card help someone choose. The native Story below is the everyday version.
Turn the bread basket into a reason to come in.
A menu card reads as “come in”, not “buy online”, and the street answers “where?” before anyone asks.
Best on: Instagram feed · WhatsApp statusA menu card people screenshot and share. The native Story below is for the day’s bakes.
Two of these brands sell from their own sites. Left: their real product page on a phone, as it loads today. Right: our spec mockup of what we would change. Tap either one to see the whole page.
These are demonstrations of what we would do, not work these brands asked for or endorse. Labels and logos are left as the brands shot them, and nothing about the product is invented.
People scroll past anything that looks like an ad. Short, phone-shot videos with captions get watched.
A casual photo just looks like a bad photo, so for the phone-post look we use video.
Swipe for all four →
Why it fits: A follower’s question answered with the new boxes, straight from the delivery. Made to draw comments and DMs.
Best on: TikTok · ReelsReplies like this pull people into the comments.
Why it fits: Their own clip of a friend showing off the bottles, captioned with the brand’s own words. A face sells a drink better than a packshot.
Best on: TikTok · Reels · WhatsApp statusIt reads like a friend’s post, not an ad.
Why it fits: A real salon wash day, cut into the three steps their labels describe. Made to be saved.
Best on: TikTok · Reels · StoriesSlow and personal, like a friend showing her routine.
Why it fits: A real bulk order, bagged, weighed and packed on camera, step by step. It shows offices and party planners that big orders are handled.
Best on: TikTok · Reels · StoriesProcess clips get watched to the end.
Four spec edit concepts, shown muted: what we would make, cut from each brand’s own public videos so you can see the format. For clients, we shoot it fresh, with sound or a voiceover. No made-up reviews: anyone on camera has really tried the product.
The first second decides whether people stop. Each one uses a brand from above, and only what their labels say. The full set, written for your products, comes in your free concept. All six are spec concepts: unsolicited, not affiliated.
Coldpeople who don’t know you yetWarmfollowers and past chats
POV: you ordered one perfume and the box smells like pear and jasmine before you open it.
What I wish I knew about the order of these 3 bottles.
Guess how many ingredients are in this 465g jar. The answer is one.
“What’s in it?” Oranges. Then the label that says nothing else.
One bottle on blush, then the notes: pear, peach, jasmine.
Wash day with their three bottles: cleanse, condition, leave in.
Each month, one idea for your brand runs across every format, at a pace your team can keep, judged on WhatsApp chats and orders, not likes.
What a month looks like Tap a plan
Every plan: captions written for you, posts scheduled on your accounts, 2 rounds of changes per piece, and one person to talk to. Shoots, planned and directed by us, are quoted before we book. Exact pieces and dates are agreed in writing first.
Three ideas tested. Ad spend this week: ₦17,500, paid by you to Meta.
| Idea | Reach | Clicks | Chats | Orders | Cost per order | Decision |
|---|---|---|---|---|---|---|
| A Orange, just pressed | 9,800 | 160 | 30 | 8 | ₦1,250 | ScaleMost orders for the money, so it gets more budget. |
| B Label close-up | 4,100 | 70 | 11 | 3 | ₦1,700 | KeepSteady orders. Kept running as the backup. |
| C Their original photo | 2,000 | 25 | 4 | 1 | ₦2,400 | ReplaceFew chats. Swapped for a new idea next week. |
More money behind A, C swapped for a new idea. Ad spend this week: ₦23,000.
| Idea | Reach | Clicks | Chats | Orders | Cost per order | Decision |
|---|---|---|---|---|---|---|
| A Orange, just pressed | 15,200 | 250 | 47 | 13 | ₦1,150 | ScaleMore budget, more orders, and each order cost a little less. |
| B Label close-up | 4,300 | 72 | 12 | 3 | ₦1,650 | KeepStill steady. Stays as the backup. |
| D New: the office order | 3,100 | 48 | 9 | 2 | ₦1,500 | WatchReplaced C. Early chats look good; we check again next week. |
We record your starting numbers first, so every week is measured against your own baseline. Real numbers depend on your product, price and offer. Your free concept sets out what we’d track for your brand.
We write every post for all three.
Shape only, no real numbers: people keep saving and sending a useful post after day one. A hard-sell post gets a few, then stops.
Click-to-WhatsApp ads on Facebook and Instagram, judged on one number: cost per chat. In the trial they give an early signal, not the final result.
A lean setup that puts your money where buyers are, without waste.
A few versions side by side, judged on chats and orders. More money only once one is working.
For brands with a website, purchases are tracked so we can see which ad sold.
Eau de parfum: pear, peach and jasmine, with musk and vanilla underneath. Tap below and we will reply on WhatsApp with the price.
Natural peanut butter with one ingredient: roasted peanuts. No added sugar, salt or oil. Message us to order a 465g jar.
Spec ad mockups built from the concepts above. Not live ads; no affiliation with either brand.
Most people who see a TikTok don't follow you yet. That changes what we make.
Not reposted from Instagram: real hands, real voices, one idea per video.
The posts that already pull views get budget behind them. The rest get replaced.
Views, watch time, profile visits and the chats they start.
Shape only, no numbers. We compare every week with your own starting point.
Wash day in 3 steps: cleanse, condition, leave in. Which step do you skip?
Whipped body butter, 200g. Would you try it? #skincare #bodybutter #lagos
Whipped body butter, 200g. Would you try it? #skincare #bodybutter #lagos
Numbers 1–3 are marked on the Reel. Mockups built from the concepts above, not live posts.
A general picture, not a description of any particular agency. Many agencies work well; this is simply how we work.
A monthly plan for Instagram, TikTok and Meta ads.
Clearer product pages that lead to an order. See two before/afters →
One idea across posts, ads and site.
How it works, step by step Tap a step
You send your brand and one photo or page you’d like improved.
A short PDF: one idea for your brand, a few designs, and why they fit. No cost, no obligation.
Two weeks of real work at ₦0: around six pieces made from your own photos and videos, a posting plan and a short report. On day one we note your starting numbers, so the report compares the trial with your own baseline. Ads are optional: a small test paid by you to Meta, which we run at no fee.
We go through the trial report together and send a fixed naira price in writing for the plan that fits.
The plan you chose, with a report every week. You own everything you’ve paid for.
Yes. It's a short PDF with the idea, a few designs and the reasoning behind them. There's no cost and no obligation, and you can say no thanks at any point.
From each brand's own public website or social accounts, as posted. We kept their labels and edited the same photo or footage. None of these brands has hired us. The concepts show what we would do; they aren’t work for these brands, and the brands haven’t endorsed them. If a brand would like its concept taken down, we remove it promptly.
Odeyra is a new studio, so we won't pretend otherwise. The concepts on this page are unsolicited and unpaid. They exist so you can judge the thinking and the craft before you spend anything.
We do. We research, plan, write and direct every piece, and check each one ourselves before you see it. For editing, design and filming we work with a small vetted crew, always to our brief and our standard, and you only ever deal with us. If a project needs someone on camera, we agree who it is with you first.
Yes, we run them, from your own Meta account, so you keep the data and the ad history. Ads are optional. For a first test we suggest about ₦3,000 to ₦4,000 a day for two weeks (₦42,000 to ₦56,000 in total), paid by you directly to Meta. In the free trial we set up and run that test at no fee; after that, running ads is part of Grow or an add-on to Start. The test shows which version brings chats cheapest, measured against your starting numbers. Bigger gains come over the following months.
No honest studio can. We guarantee the deliverables, the deadlines and clear reporting. Any projection we share is labelled as an estimate.
Yes, a short, plain-English agreement covering scope, timeline, fees, revisions, ownership and cancellation. There’s no minimum: monthly work can stop with 14 days’ written notice, and you keep everything you’ve paid for. Monthly work is paid at the start of each month; one-off projects use a deposit and a balance on delivery. You get an invoice and a receipt every time.
Yes. For two weeks we turn the photos and videos you already have into posts, with a short report, at ₦0. On day one we record your starting numbers (reach, saves, profile visits, followers and WhatsApp chats), so the report measures the trial against your own baseline. Ads are optional: you pay Meta directly and we run the test at no fee. New shoots are paid work. Website fixes aren't part of the trial; we quote them separately. If you decide not to continue, the trial pieces and the concept are yours to keep and use.
You do, once it's paid for. Pieces from the free trial, and the concept, are yours to keep even if you don't continue. We'd like to show the work in our portfolio, but only if you're happy with that.
No. We direct, film and edit behind the camera. On camera, it works best with you, your team or someone we agree on together.
From your public website or business profile. If you'd rather not hear from us, say so and we won't contact you again.
Send your brand and one photo or page you want improved. First concept free. We reply within two working days.
Jeremiah Umoh, founder. You work with me directly, from first idea to final report. New studio, careful work, no inflated promises.